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Should You Be Doing Your Own Market Research?
Market research is the bread and butter of a budding company, propelling small businesses into a new era of customer understanding and profitability. However, conducting a thorough job can take time,...
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The Buyer’s Journey – How to Reach Your Audience at Every Stage
In today's fast-paced digital world, it's important for businesses to understand the buyer's journey. Before making a purchase, the consumer undergoes a process known as the buyer's journey. In order...
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The Infographic Design Trends You Should Try in 2023
Are you ready to stay ahead of the game in infographic design? As we approach 2023, new trends and techniques are emerging that can take your infographics to the next level. From 3D visuals to virtual...
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Leveraging Gen Z Shopping Trends In Your Marketing Strategy
Gen Z — typically categorized as people born between 1997 and 2012 — has become a prominent consumer group in recent years, and they have markedly different spending habits compared to previous...
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Marketing to Military Members and Veterans
If a company’s customer base is made up of military members and veterans, finding ways to show a unique value proposition (UVP) applicable to them increases success. Offering military discounts is an...
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10 Top AI-Driven Content Marketing Strategies in 2023
Content marketing has evolved from being a supplemental promotional tool to becoming the backbone of digital branding. The traditional methods of broadcasting messages have been replaced with...
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Building the Bridge Between Marketing and Finance
The way marketing and finance departments work together can help or hurt a company. While each department has different objectives and workflows, they also share goals — and together, marketing and...
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Most Important PPC KPIs You Should Be Tracking: A Guide for Newbies
Advertising is crucial for every business. Spending sleepless nights and working relentlessly to create a path-breaking product could turn out to be futile if people never get to know about it. There...
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How Can Ongoing Training Enhance Creativity and Innovation in Marketing?
When should an employee’s training stop? The best companies to work for would say it never does. Savvy marketing companies know their team is the lifeblood of the business and providing ongoing...
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Why Generative AI Can’t Replace Marketers
Will generative artificial intelligence (AI) soon replace marketing teams? It's unlikely. AI models like ChatGPT and DALL-E are amazing pieces of technology. They have some significant drawbacks and...
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